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Porsche accelerates E-Commerce strategy with launch of new pre-owned vehicle search platform

Porsche is fast-tracking its e-commerce strategy to meet growing customer demand for digital access to the brand. In the latest step, Porsche Cars North America, Inc. (PCNA) launched its new pre-owned and Certified Pre-Owned vehicle search platform, Porsche Finder.

With the launch of the new platform, PCNA is streamlining and enhancing the customer’s ability to connect from home with one of the 192 US Porsche dealerships and quickly find precisely the vehicle for which they are looking.

The new platform includes optimized search filters for model and generation, vehicle equipment and packages, pricing options, dealer inventory search without zip code, in addition to an expanded selection of interior and exterior vehicle colors (including cabriolet roof colors). Porsche Finder was developed in cooperation between PCNA and Porsche Digital.

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