Ford and Google enter 6-year strategic partnership
02 February 2021
Ford and Google announced a strategic partnership to accelerate the transformation of Ford’s customer experience. Ford also named Google Cloud its preferred cloud provider to leverage Google’s expertise in data, artificial intelligence (AI), and machine learning (ML).
As part of this new, six-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.
Ford and Google are establishing a new collaborative group, Team Upshift, which wil focus on personalized consumer experiences, and drive new data-driven opportunities. This may include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.
As its preferred cloud provider and starting later this year, Google will help Ford leverage Google Cloud’s AI, ML and data analytics technologies to accelerate the automaker’s digital transformation, modernize operations, and power connected vehicle technologies with Google’s trusted, secure, and reliable cloud. With Google Cloud, Ford plans to:
Further improve customer experiences for customers with differentiated technology and personalized services;
Accelerate modernization of product development, manufacturing and supply chain management, including exploration of using vision AI for manufacturing employee training and even more reliable plant equipment performance;
Fast track the implementation of data-driven business models resulting in customers receiving real-time notices such as maintenance requests or trade-in alerts.
Beginning in 2023, Ford and Lincoln customers globally will start to benefit from unique digital experiences built on top of the Android operating system and with Google apps and services built-in, which include world-class map and voice technology:
With Google Assistant, drivers can keep their eyes on the road and hands on the wheel, by getting things done with just their voice.
With Google Maps as the vehicles’ primary navigation, drivers can reach their destination faster with information on real-time traffic, automatic rerouting, lane guidance and more.
With Google Play, drivers will have access to their favorite apps for listening to music, podcasts, audiobooks and more. These apps are optimized and integrated for in-vehicle use.
Android in the car also enables Ford and third-party developers to build apps that provide a constantly improving and ever-more-personalized ownership experience.