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Kia partners with Uber in Europe on electric mobility

Kia Europe and Uber announced an electric mobility partnership under which Kia will offer its range of battery electric vehicles (BEVs)—including the e-Niro and e-Soul—to Uber drivers with special offers.

New mobility partnerships are part of Kia’s Plan S strategy, revealed earlier this year, which will see eco-friendly models take a 40% share of all Kia sales globally by the end of 2030. As part of the Plan S roadmap, Kia will realise a global annual sales target of 880,000 units for all electric vehicles and 1.6 million units for eco-friendly cars by the end of the decade.

Kia’s development focus is on popularizing BEVs—a core element of the Plan S transformation strategy—and plans to reinforce its global product line-up with the introduction of 11 new BEV models by 2026, seven of which will be developed on the advanced Electric-Global Modular Platform (E-GMP). These new models will include a range of passenger vehicles, SUVs and MPVs across several segments.

Uber is also targeting significant reductions in carbon emissions, with plans to become a zero-emission mobility platform across Europe by 2030. The company has outlined ambitions to operate more than 100,000 BEVs across its European platform by 2025. As part of that goal, half of all the kilometers driven by Uber drivers by 2025 in seven major European cities—Amsterdam, Berlin, Brussels, Lisbon, London, Madrid and Paris—will be undertaken in zero-emissions vehicles.

Kia and Uber will further strengthen the alliance by offering BEVs in 20 European markets as demand grows.

Commenting on the partnership, Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, said:

Partnership with Uber and widening of EV line-up is set to give competitive benefit to Kia in Europe, which is a key playground for company’s EV business. As of 2020, 1 in 4 Kia sales in Europe were BEVs and hybrid. Kia has been strengthening its foothold in the European market and sales are on rise despite global turbulence in the auto industry. January-May 2021 market share for Kia in Europe increased to 7.5% from 7.2% in same period a year ago. The partnership is set to further strengthen Kia’s position in the European EV market


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