Kelley Blue Book: average new-vehicle prices in US up 5.4% in May y-o-y; average EV price down 10.8%
25 June 2021
The estimated average transaction price for a light vehicle in the United States was $41,263 in May 2021, according to the analysts at Kelley Blue Book. New-vehicle prices increased $2,125 (up 5.4%) from May 2020, while increasing $493 (up 1.2%) from April 2021.
Despite a large gap in average transaction prices for luxury and non-luxury segments in May 2021, non-luxury vehicles had a larger year-over-year price increase at 4.9% (up $1,805), while luxury vehicles climbed 2.9%, or $1,597, from this time last year.
Standard full-size SUVs and pickup trucks contributed to the growth among non-luxury segments. The third and fourth highest-priced models within the segment include the GMC Yukon XL ($79,695) and Yukon ($77,031), both priced substantially above the industry and segment average.
However, as one of two segment outliers, the other being high-performance cars, the average price for EVs dropped 10.8% from May 2020 to May 2021, from $58,863 down to $52,486. On a month-to-month basis, the average EV price in May 2021 rose 1.9% from $51,518 in April 2021.
| Segment | May 2021 Avg Price* | April 2021 Avg Price* | May 2020 Avg Price* | % Δ April 2021 to May 2021 | % Δ May 2020 to May 2021 |
| Compact Car | $23,403 | $22,796 | $22,395 | 2.70% | 4.50% |
| Compact SUV/Crossover | $31,580 | $31,034 | $30,148 | 1.80% | 4.70% |
| Electric Vehicle | $52,486 | $51,518 | $58,863 | 1.90% | -10.80% |
| Entry-level Luxury Car | $47,548 | $47,426 | $44,707 | 0.30% | 6.40% |
| Full-size Car | $40,774 | $39,898 | $38,315 | 2.20% | 6.40% |
| Full-size Pickup Truck | $56,200 | $55,727 | $52,274 | 0.80% | 7.50% |
| Full-size SUV/Crossover | $68,970 | $68,386 | $62,647 | 0.90% | 10.10% |
| High Performance Car | $95,797 | $94,826 | $110,326 | 1.00% | -13.20% |
| High-end Luxury Car | $105,124 | $101,362 | $102,912 | 3.70% | 2.10% |
| Hybrid/Alternative Energy Car | $30,875 | $30,159 | $28,230 | 2.40% | 9.40% |
| Luxury Car | $68,746 | $68,244 | $63,147 | 0.70% | 8.90% |
| Luxury Compact SUV/Crossover | $48,111 | $47,762 | $46,305 | 0.70% | 3.90% |
| Luxury Full-size SUV/Crossover | $98,209 | $97,845 | $88,950 | 0.40% | 10.40% |
| Luxury Mid-size SUV/Crossover | $65,024 | $63,265 | $61,073 | 2.80% | 6.50% |
| Luxury Subcompact SUV/Crossover | $42,064 | $40,686 | $39,176 | 3.40% | 7.40% |
| Mid-size Car | $29,513 | $28,769 | $27,198 | 2.60% | 8.50% |
| Mid-size Pickup Truck | $40,291 | $39,244 | $37,370 | 2.70% | 7.80% |
| Mid-size SUV/Crossover | $43,095 | $42,290 | $40,535 | 1.90% | 6.30% |
| Minivan | $42,105 | $41,142 | $36,471 | 2.30% | 15.40% |
| Sports Car | $42,173 | $41,667 | $39,248 | 1.20% | 7.50% |
| Subcompact Car | $20,004 | $19,295 | $18,592 | 3.70% | 7.60% |
| Subcompact SUV/Crossover | $27,351 | $27,018 | $25,280 | 1.20% | 8.20% |
| Van | $41,802 | $41,408 | $40,371 | 1.00% | 3.50% |
| Industry | $41,263 | $40,770 | $39,138 | 1.21% | 5.43% |
| *Kelley Blue Book average transaction prices do not include applied consumer incentives | |||||
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