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UFC, Battle Motors announce marketing partnership; Battle heads to the Octagon

Crane Carrier, a Battle Motors truck company, is now a UFC sponsor. The partnership aligns Battle Motors with UFC as the inaugural sponsor in two distinct categories within the US market. Battle Motors will become the “Official Light Duty Truck of UFC,” as well as the first presenting partner of UFC’s Light Heavyweight Division.


Under the new partnership, UFC will provide Battle Motors with a branded presence on the Octagon canvas at select UFC events. In addition, Battle Motors will have numerous sponsorship integrations within UFC content on both linear and digital platforms, including live broadcasts, pay-per-views, and social media assets.

Battle Motors branding will also be integrated into UFC marketing material related to the Light Heavyweight Division including the Main Card Light Heavyweight bouts on UFC pay-per-view broadcasts.

Battle’s refuse truck customers and workers are the toughest of the tough in the US workforce. We are in the streets and in the factories, working with steel on concrete. The UFC brand resonates very strongly with our family!

—Battle CEO, Mike Patterson

Crane Carrier Company (CCC), a Battle Motors company, is based in New Philadelphia, Ohio and has been manufacturing the world’s strongest and most durable trucks for 75 years. CCC specializes in heavy-duty refuse and recycling trucks. Battle Motors acquired Crane Carrier Company in early 2021 and added an electric vehicle offer to CCC’s diesel and CNG offerings.

UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events annually, while broadcasting to approximately 900 million TV households across more than 175 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries.


Richard E. Bonds

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