Tata Passenger Electric Mobility unveils AVINYA EV concept, based on GEN 3 architecture
NGen Canada awarding $76M to 15 zero-emission vehicle projects

GlobalData: Maruti Suzuki expects lower EV penetration in India by 2030 compared to government’s target

Maruti Suzuki India (MSI) has announced that its electric vehicle (EV) will be available in India for sale by 2025. It also iterated that the government’s target of 30% EV sales by 2030 may be difficult to achieve as the company expects EV penetration level between 8-10% by 2030 that looks realistically more possible, according to GlobalData, a leading data and analytics company.

Suzuki Motors has a global EV alliance with Toyota, however it has lags with regards to its BEV strategy in India. Spotting of multiple Maruti Suzuki test EVs sparked speculation about an India launch but the recent inputs from the new CEO suggests that the company believes that the market is isn’t yet ready for EV commercialization. That said, the company has research & development ongoing for EV products. It has a battery joint venture with Toshiba and Denso in Gujarat and has recently announced a US$1.3-billion investment for local manufacturing of EVs and EV batteries.

—Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData

However, MSI does have an ambition to achieve leadership in the segment in the second half of the decade. But for now, the larger focus for the company would be conventional and alternative fuel ICEs.

Undoubtedly, the expected 8-10% penetration looks more realistic given the market challenges that include a hampered macroeconomic environment in India, an increase in the cost of production, global semiconductors and lithium shortage, and inadequate charging infrastructure that hinders consumer confidence in EVs with larger battery packs.

Since announcing the revised target of 30% back in 2018, India has renewed efforts to boost the whole EV ecosystem, but the EV demand and supply remained limited given the strong market for affordable ICE vehicles. Four years already down and just a handful of BEV models are available on the market for private users.

Maruti Suzuki is patently adopting the ‘wait and see’ approach—it is assessing the market response to EV products from peers rather than making heavy upfront investments in products. This could be compared with its compact-SUV strategy where it launched its Vitara Brezza after similar products from Ford, Jeep and Hyundai proved successful in the Indian market.

For now, it makes absolute strategic sense for Maruti to reinforce its position in its core area and mindfully launch EV products—BEVs or Hybrids later. No doubt, Tata will have a first-mover advantage in the segment but the dynamic EV market does not stand still and many more disruptions can be expected over the next decade.

—Bakar Sadik Agwan



Maruti suzuki is totally out of tune Zwith Indian ev scene. ELECTRIC vehicle sales are on fire and Indian are going all out to buy EVs. Tata group ev sales are going up daily. Unfortunately Suzuki does not have any ev technology. Most japanese auto companies are reluctant to go electric. Suzuki is doing a great harm to India, its biggest market by continueing to pollute and bring down Oil consumption. Maruti is thus loosing market share every month . Tata s plan to sale 80000 evs this year. Had it not been chip shortage ev sales would be 2 lakhs this year. 3 german luxury car makers have evs in Indian market. Maruti is advocating a bunch lies and is too late on ev scene.

The comments to this entry are closed.