Ram reveals all-electric Ram 1500 REV pickup in Super Bowl ad; on-line reservations open
13 February 2023
The Ram Truck brand unveiled its Ram 1500 REV battery-electric truck for the first time in a Super Bowl commercial yesterday. The commercial also signaled the official opening of customer reservations for a place in line to per-order the truck at RamRev.com.
The 60-second commercial, “Premature Electrification,” features Emmy-nominated actor Jason Jones as he addresses some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power and payload.
In addition to the debut of the Ram 1500 REV, the Ram brand kicked off the Rev Insider+ paid membership program. For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news, and information about the Ram 1500 REV (fees are refundable up until the Rev Insider+ paid member is notified by Ram via the email provided at sign up that the Ram 1500 REV has become available for early access pre-order).
Production of the Ram 1500 REV, which will be built on the new body-on-frame STLA Frame platform (earlier post), begins next year.
Not very surprising that Stellantis would attempt to make a virtue of being the last major automaker to recognize the most profound technology shift in the automotive industry in the last century. I am surprised they would do so by making a sexual joke about their competition, who are not only eating their lunch, but some are poised to dominate the market in the next decade.
I just purchased a Ford Lightning Platinum and because I have a work application, towing two trailers around the US for the Electric car Guest Drive, I’m in the market for another electric truck.
But it likely won’t be a RAM. What a total turn-off.
Posted by: electric-car-insider.com | 14 February 2023 at 08:37 AM
@electric-car-insider
Have you considered using an electric powered trailer for your work application?
Similar to Thor Industries/Dethleffs eStream electric powered trailer.
References: https://www.motortrend.com/news/airstream-estream-electric-drivetrain-trailer/
https://www.dethleffs.de/en/news/ehome-alps-challenge/
The Rail Industry has been using distributed electric power for decades.
Posted by: Gryf | 15 February 2023 at 08:31 AM
This truck is designed for people who actually use a work trock as a work truck. Not suburbanites who use them as grocery getters. I drive 38,000+ miles per year 600 miles one way every two to three weeks carrying drilling gear and instruments over roads and I use the word roads loosely. Mostly dirt paths once you are on site for dozens of miles off highway. A car could not make the trip 4x4 is required. Once on-site there is no electric infrastructure its all diesel or natural gas generators so an EV truck would need to be able to haul 2000+ lbs of gear over a 200+ mile round trip and sit for 2-3 weeks unplugged while still having enough charge to get back to civilization. The generator in this truck solves all of those issues. It will allow an unlimited range with a bed mounted auxillary tank my current F250 has 100 gallons of extra diesel in the bed tank. That's 1500 miles of range off road and 2600 in a highway btw. Dodge has access to Cummins engines they should cut the Cummins B6.7 fuel agnostic engine in half and use that for the on-board generator. That engine can burn virtually anything. Diesel,gasoline,propane,natural gas,and hydrogen. Given that biodiesel, landfill or renewable natural gas as well as ethanol, or renewable propane exist there is no reason not to have a range extender. Having a on board 50+ kw generator also means job site power is solved with that bed tank you have at least a weeks worth of diesel for on site power needs. Four 55 gal drums adds 200+ more gallons to the party. There simply is no substitute for the energy density of liquid fuels be them hydrocarbons or alcohols also hydrocarbon btw. That energy density is a matter of physics. I want one of these range extended trucks because running a diesel generator at its peak efficiency point will double or even triple the MPG and that puts money into my pockets with reduced travel expenses while billing the client full rates.
Posted by: JamesDo88039200 | 16 February 2023 at 09:52 PM
Gryf, I look forward to being able to either purchase trailers with e-axles or upfit my trailers. I can imagine being able to get 200-300 mile range within the next few years.
I appreciate the link very much, I am reading everything I can about recent developments and product releases.
My current trailers are an Intech 28’ all aluminum and Airstream 22’ with a beefed up frame and axles, both have the capacity to be outfitted with solar and large batteries to support long term boon docking with all-electric appliances.
Coming soon to a town near you! Drop me a pm if you’d like to know when we’re in your region.
Posted by: electric-car-insider.com | 17 February 2023 at 07:13 PM