CerebrumX Lab, a leading AI-driven automotive data services & product provider (earlier post), announced a strategic investment from BlackBerry that will help the company ramp up the delivery of new data-driven, in-vehicle products and services that make it easier for automakers to create turnkey user-centric applications and enterprise solutions.

CerebrumX has a highly secure, AI-based Augmented Deep Learning Platform (ADLP) that’s been deployed on more than 45 million trips and captured more than 100 million miles worth of data. CerebrumX works with automakers enabling them to generate innovative use-cases across every aspect of their business by tapping into key data-driven insights on vehicle and driver performance.

With the new funding and by integrating with BlackBerry IVY, BlackBerry’s award-winning cloud-connected, automotive AI platform, CerebrumX will be able to develop embedded in-car synthetic sensors to collect valuable consented data and perform critical data processing at the edge, delivering real-time insights that can help inform in-demand applications such as comprehensive driver and vehicle health scores.

The actionable intelligence generated by CerebrumX offers benefits for a range of companies across the automotive ecosystem—fleet companies for monitoring operations in real-time while reducing the Total Cost of Ownership (TCO); insurance providers to offer personalized insurance plans based on active driver behavior analysis; and smart mobility solution providers to offer optimized services based on individual vehicle data.

As part of the investment, Vito Giallorenzo, General Manager of IVY and Head of Corporate Development at BlackBerry will join CerebrumX’s advisory board.

CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions. By integrating with BlackBerry IVY, we’ll be able to take that offering to the next level and enable CerebrumX to perform intensive amounts of data processing at the vehicle edge to deliver real-time insights to automakers and other ecosystem providers, something which would otherwise involve cumbersome and costly cloud computing resources. We look forward to working with their team and expand our catalogue of BlackBerry IVY-enabled solutions with this exciting new offering.

—Vito Giallorenzo, General Manager of IVY and Head of Corporate Development at BlackBerry

CerebrumX is the fourth company in which BlackBerry has invested via its BlackBerry IVY Innovation Fund which launched to help automotive ecosystem providers turbocharge their innovation and bring new products and applications to market using BlackBerry IVY, the company’s cloud-connected, automotive AI platform.