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BYD showcases 6 NEVs at IAA

China-based BYD unveiled a full spectrum of electric passenger cars at the Internationale Automobilausstellung (IAA) in Munich: five all-electric cars and a sixth new energy model, the DENZA D9, an exclusive European premiere of the premium BYD sub-brand, DENZA.

The BYD HAN (E-segment sedan) and the BYD ATTO 3 (C-segment SUV) showcased at the Paris Motor Show last year (earlier post) are joined in Munich by the BYD DOLPHIN (C-segment hatchback) together with the D-segment sedan, BYD SEAL. Visitors to IAA can also enjoy a preview of the BYD SEAL U (D-segment SUV) (earlier post) ahead of its forthcoming release in Europe.

Munich also plays host to the first ever public presentation in Europe of the premium sub-brand, DENZA. The premium DENZA D9 MPV is a 7-seat vehicle (2+2+3 space).

Using BYD’s Ocean X Design Language, the BYD SEAL, built on the advanced e-Platform 3.0, epitomizes many of BYD’s latest technologies for safety, comfort and performance.

It is the first vehicle to utilize BYD’s CTB (Cell-to-Body) technology which integrates the body and the Blade Battery for superior levels of structural strength, offering torsional stiffness at sports car level. The BYD SEAL all-wheel-drive also benefits from BYD’s latest iTAC (Intelligent Torque Adaption Control) for advanced stability, handling and safety performance.

BYD SEAL is available in two trim levels: the rear-wheel-drive (RWD) Design (230 kW) and the all-wheel-drive (AWD) Excellence (390 kW), in six color options. The BYD SEAL offers a 570/520km (WLTP combined) driving range for practicality, with an acceleration of 0-100 km in just 5.9/3.8 seconds depending on variant. The BYD SEAL utilises the 82.5 kWh ultra-safe, cobalt-free BYD Blade Battery.

The D-segment SUV BYD SEAL U also makes its debut appearance in Munich. The BYD SEAL U with capacity for five occupants and generous cargo space, is defined by its Ocean-inspired aesthetics. It will be available to European consumers during the first half of 2024.

We are delighted to bring six of our latest NEV models to IAA, giving customers greater choices for eMobility. We have made significant progress in entering new markets in Europe. Just twelve months ago, we introduced our brand to Europe and in less than a year, we created a presence for our brand in 15 European countries and opened over 140 stores. We are working in conjunction with the very best dealer partners to create a network that delivers premium customer services and retail experiences. We look forward to expanding that further, giving more consumers the opportunity to experience the benefits and advanced technologies of BYD electric cars.

—Michael Shu, Managing Director, BYD Europe

Last year, globally BYD achieved 1.86 million NEV (plug-ins including plug-in hybrids) car sales. BYD is also the first OEM to deliver 5 million NEVs globally, reaffirming its position as the world’s No.1 NEV brand as BYD also becomes a top 10 car brand worldwide.

In the first half of 2023, BYD sold almost 1.2 million plug-in electric vehicles (including plug-in hybrids), roughly double the combined total of BMW, Volkswagen and Mercedes, according to an analysis at statista. BYD recently surpassed Volkswagen as the number 1 car brand in China. Between January and July, the company sold 92,469 EVs overseas, already exceeding the total of 2022.


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