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Adamas Intelligence: Top 5 EV motor suppliers from January through July control more than half the market

From January through July of this year, 1,420 GW of motor power were deployed onto roads globally in newly-sold EVs (including plug-in and conventional hybrids), 53% more than the same period the year prior, according to Adamas Intelligence. Overall, the top 5 suppliers combined powered 54% of the market from January through July 2023.

Year-to-date, Tesla is the leading motor supplier globally, deploying 286 GW of motor power in its vehicles from January through July of this year, up 64% compared to the same period last year.


In second place, BYD Auto Industry deployed 217 GW over the same period, up 85% compared to the first seven months of 2022. In China, BYD’s namesake motor maker also supplies a few other OEMs, including Denza, a BYD-Mercedes Benz joint venture, and Toyota.

Toyota Group Companies, including Denso and Aisin Seiki, claim a distant third spot with deployment of 150 GW year to end-July, which is an increase of 23% compared to the same period last year.

BMW and Hyundai Mobis are fourth and fifth with deployments of 59 GW and 56 GW, respectively, up 90% and 20% year-over-year. Over the same period, BMW’s growth rate in motor power deployment was third fastest among the top 10 suppliers, behind UAES (a Bosch-backed supplier to Li Auto) and Valeo.

In July 2023, the sales-weighted average passenger EV sold globally, including BEVs, PHEVs and HEVs, had a motor power of 144 kW, up 16% year-over-year according to the Adamas EV Motor Materials Monthly intelligence service.

As with total motor power deployed year-to-date, Tesla also trumps BYD and Toyota on the basis of motor power per EV sold, averaging 285 kW in July 2023.

In second, BYD averaged 138 kW in July, a reflection of the fact that PHEVs make up nearly half its EV sales and its model line-up includes fewer performance vehicles than its US rival.

In third, Toyota’s average was less that a third of that deployed in Tesla’s S, 3, X, Y model line-up in July 2023, speaking to the former’s EV sales mix being dominated by over 90% HEVs.

Adamas observed that the EV motor market continues to show strong year-over-year growth led by the usual suspects, Tesla, BYD and Toyota—all major users of permanent magnet traction motors, translating to equally robust demand growth for NdFeB permanent magnets over the same period.


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