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Subaru to adopt Tesla North American Charging Standard on N American BEVs

Subaru of America announced that its parent company, Subaru Corporation, reached an agreement with Tesla, Inc. to adopt the North American Charging Standard (NACS) for the charging ports of its battery electric vehicles (BEVs) to be launched in North America beginning in 2025.

To provide customers with access to the extensive Tesla charging network, Subaru will adopt NACS ports on certain Subaru BEVs launched in North America beginning in 2025 and will continue to advance NACS adoption for its subsequent BEVs to be launched after that.

Additionally, Subaru plans to provide access to an adapter enabling NACS charging from 2025 for customers owning or leasing applicable Subaru BEVs equipped with the Combined Charging System (CCS). Customers of NACS-compatible Subaru BEVs will gain access to more than 15,000 Tesla Superchargers across North America, significantly enhancing charging convenience.

Under a new management structure established in June 2023, Subaru has announced a goal of “aiming for 50% of total global sales to be BEVs in 2030” to contribute to achieving carbon neutrality.

Year-to-date (through October 2023) Subaru has sold 6,973 units of its Solterra EV in the US, representing 1.3% of total sales.



Encouraging to see Subaru make a commitment to 50% EVs, and adopt the NACS, but hope they can survive on 50% reduced market share from current position.

Very few people will want to buy anything other than an EV in 2030.

Look at some charts on the rate of adoption of new tech.

In seven years, driving an ICE will be like using fax to communicate in 2015. Sure, there were a few holdouts but it was already an antique.

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