LG Electronics will enter the rapidly growing U.S. electric vehicle charger market in 2024 with the introduction of its first line of AC and DC EV charging stations. According to LG Business Solutions USA’s Senior Vice President Nicolas Min, the line will include Level 2 and Level 3 EV chargers.
LG’s initial product line for the US market will include Level 2 AC Chargers with a load management solution and variable current settings enabling 11kW of output power through a standard SAE J1772 connector. The Level 2 AC Charger will be designed for simple wall mounting with an optional stand that enables placement anywhere.
Also planned for next year is LG’s first Level 3 DC Charger, a stand-type model with a connected Power Bank that provides fast charging up to 175kW through CCS1 and NACS connectors. The Level 3 model will feature a large outdoor LCD touch-screen display that can serve multiple functions for various owners and use cases.
Research released earlier this year by Goldman Sachs and IHS Global Insight predicts that EV sales in the United States will jump from 9% of total vehicle sales in 2023 to 20% in 2025, and reach 50% of total new vehicle sales by 2030.
LG’s EV charger launch supports the company’s broader electrification strategy, which empowers customers to convert buildings to more sustainable energy usage, saving money and protecting the environment in the process. LG’s suite of whole home electrification products includes heat-pump-enabled HVAC systems, water heaters and dryers, energy storage systems, and ENERGY STAR certified smart appliances, including induction ranges and cooktops. To further aid in energy and cost savings, LG’s ThinQ Energy platform allows customers to take control of their home’s energy usage at their fingertips.
The new LG chargers coming next year will feature trusted LG software to enable integration with other LG infrastructure elements including digital display networks. Some models may offer additional revenue opportunities through included digital displays that can present third-party advertisements.