Nissan (China) Investment Co., Ltd. announced the establishment of a joint research center between Nissan Motor and Tsinghua University for new joint research to begin in 2024. The scope of the research will focus on effective communication for Generation Z, or Gen Z (those who were born in the period from 1995 to 2009), as well as the role and social responsibility of automakers in EV ecosystem, including charging infrastructure, battery recycling, re-use and energy management.

Nissan and Tsinghua University are also strengthening the partnership through a memorandum of understanding on comprehensive cooperation in the joint research project, including on-going joint research, and human resource development and exchange, which have been engaged in since 2016.

e hope that this collaboration will help us gain a deeper understanding of the Chinese market and develop strategies that better meet the needs of customers in China, and contribute to sustainable development by returning the results of our joint research to the Chinese economy and society.

—Nissan President and CEO Makoto Uchida