Following the market launch of the first-ever BMW i5 in November, BMW now offers four full battery electric vehicles in the US—the BMW i4, BMW i5, BMW i7, and BMW iX. BMW sold 14,374 battery electric vehicles in the fourth quarter of 2023, a 65.4% increase over the 8,689 battery electric vehicles sold in the fourth quarter of 2022.

For the full year 2023, BMW sold 45,417 battery electric vehicles, which represents 12.5% of total sales for the year.

In addition, the company sold 25,318 plug-in hybrid electric vehicles in 2023, bringing the total number of electrified vehicles sold to 70,735, or 19.5% of total sales.

Overall, in the fourth quarter of 2023, BMW sales in the US totaled 107,881 vehicles, a 6% increase from the 101,738 vehicles sold in the fourth quarter of 2022. For the full year 2023, BMW sales increased by 9% on total sales of 362,244 vehicles compared to the 332,388 vehicles sold in 2022.

This represents a new annual record for BMW sales in the US.