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Toyota Land Cruiser returns to US with i-FORCE MAX hybrid powertrain, $55,950 starting MSRP

Originally introduced in the United States in 1958, the Toyota Land Cruiser became one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser stays true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. Land Cruiser will hit dealer showrooms this Spring with a starting Manufacturer’s Suggested Retail Pricing (MSRP) of $55,950.


The 250 series Land Cruiser was completely reimagined and redesigned for 2024. All Land Cruisers will now exclusively feature a powerful turbocharged i-FORCE MAX hybrid powertrain (earlier post) mated to a full-time four-wheel drive system. This premium hybrid powertrain produces 326 horsepower and 465 lb.-ft. of torque.

The 2024 Land Cruiser features an electric motor in the bell housing between the 2.4-liter turbocharged engine and the eight-speed automatic transmission. This design offers maximum performance and increased efficiency with the reliability that has been synonymous with Land Cruiser since the beginning. Land Cruiser has received an EPA-estimated 23 MPG combined rating—a higher combined MPG rating than any previous iteration.


Land Cruiser is built on the TNGA-F global truck platform that is shared with Tundra, Sequoia and Tacoma. The core objective of this platform is to provide refined handling, premium comfort and improved capability. Engineers behind this next-generation frame were able to increase rigidity and improve ride comfort by using new innovations, such as laser blank welding technology that reduces mass in areas it’s not needed while reinforcing areas that do. This high-strength boxed frame means that Land Cruiser is over-built and ready to tackle even the harshest of environments. This enhanced frame, paired with the powerful i-FORCE MAX powertrain, allows Land Cruiser to tow up to 6,000 pounds.

p>A staple of Land Cruiser’s heritage is its go-anywhere capability. Engineers embraced this legacy when they included center and rear-locking differentials as standard for all grades. The electronic locking rear differential can help split the power 50/50 to the rear wheels for improved traction and reduced wheel spin on rough terrain.

Another new addition to Land Cruiser is the available front stabilizer bar disconnect mechanism (SDM), which increases suspension flex with the push of a button. With the front stabilizer bar disconnected, articulation increases significantly helping the front tires to stay in contact with the ground. Multi-Terrain Select, which is now functional in both 4WD High and 4WD Low, offers adjustable settings to help control wheel spin on a variety of terrains, such as Mud, Dirt and Sand.

Land Cruiser adopts an updated CRAWL Control function that acts as a low-speed, off-road cruise control with five selectable speeds. Downhill Assist Control is another standard off-road feature that helps the driver navigate descents by limiting the speed of the vehicle. Additional traction aids include vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). Land Cruiser’s front overhang was decreased for greater approach, providing up to a 31-degree approach, a 25-degree breakover and 22-degree departure angles.

When adventuring off the beaten path, drivers can encounter challenging and technical trails. The available Multi-Terrain Monitor system can act like a spotter by leveraging cameras to display the environment around the vehicle on the touchscreen, exposing potential obstacles ahead.

All 2024 Land Cruiser models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. This suite of features includes:

  • Pre-Collision System with Pedestrian Detection

  • Lane Departure Alert with Steering Assist

  • Full-Speed Range Dynamic Radar Cruise Control

  • Lane Tracing Assist

  • Road Sign Assist

  • Automatic High Beams

  • Proactive Driving Assist

Proactive Driving Assist is new to Toyota Safety Sense. When system operating conditions are met, using the vehicle’s camera and radar, this system is designed to provide gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

Including the addition of Proactive Driving Assist, the Toyota Safety Sense features have been enhanced for TSS 3.0:

  • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.

  • Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.

  • Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.

  • Lane Tracing Assist requires Dynamic Radar Cruise Control to be enabled for it to function. The system requires detectable lane markings in order to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.

  • An Emergency Driving Stop System is a new function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.

  • Road Sign Assist is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

In addition to TSS 3.0, other available features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.


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