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Honda Marine execs outline future path

Honda Marine, a division of Honda Power Sports & Products and marketer of a complete range of four-stroke marine outboard motors from 2.3 to 350 horsepower, outlined how the company is advancing its mission to expand mobility on the water—capitalizing on the technology of Honda worldwide. A team of Honda executives from Japan and North America delivered a briefing at the Miami International Boat Show (MIBS) 2024, sharing the company’s vision for the future.

According to Keisuke Tsuruzono, Vice President, Head of Power Products Business Unit, Motorcycle and Power Products Operations, Honda Marine remains committed to a product portfolio with R&D continuing to develop technology designed to balance high output and performance while reducing environmental impact.

Honda Marine outboard motors have earned a reputation for fuel efficiency and reliability, and he added that today’s Honda BF350, the newest evolution in the company’s product line, equipped with the first commercially available Honda V8 motor, achieves class-leading fuel efficiency with a 350-horsepower output. (Earlier post.)


Based on the success of that engine’s technology, he said that globally, Honda is planning to introduce six new models by 2030. At the same time, he said that Honda is pilot testing small 4kW electric propulsion technology in Japan, using the same motors that power small Honda electric motorcycles. The company intends to apply the same proprietary electrification technology to small outboard motors.

Further, to reduce its environmental impact, Honda worldwide is working toward achieving carbon neutrality at the factories that produce these products. Tsuruzono explained that the Honda marine outboard factory aims to achieve carbon neutrality (100% of the electricity used in production) by FY2026.

Looking into future technology, Honda is developing automation and intelligence-based technologies to improve safety and increase maneuverability on the water. These include 360-degree surround view cameras that help eliminate blind spots and autonomous docking and trailering, all of which reduce boater anxiety about maneuvering around fixed objects.


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