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Ford delays market launch of new three-row electric SUVs until 2027

Ford Motor Company said it is “re-timing” the launch of upcoming electric vehicles at its Oakville, Ontario, assembly plant while continuing to build out an advanced industrial system to produce its next-generation electric vehicles, including greenfield construction and conversion of existing assembly plants.

The company said it continues to invest in a broad set of EV programs as it works to build a full EV line-up. In parallel, Ford is expanding its hybrid electric vehicle offerings. By the end of the decade, the company expects to offer hybrid powertrains across its entire Ford Blue lineup in North America. In the first quarter of 2024, Ford’s electric vehicle sales increased by 86% and hybrid sales rose 42% versus a year ago.

The transformation of Oakville Assembly Plant—a comprehensive overhaul of the plant from a gasoline vehicle assembly plant into an EV manufacturing complex—is set to begin in the second quarter, as planned.

Preparations continue for the market launch of Ford’s all-new three-row electric vehicles at the assembly complex in Oakville, Ontario, which the company said it will re-time to 2027 from 2025. The additional time will allow for the consumer market for three-row EVs to further develop and enable Ford to take advantage of emerging battery technology.

The company said it will work with Unifor to mitigate the impact the launch delay will have on its workforce at Oakville.

BlueOval City. Ford said that the creation of the BlueOval City campus—Ford’s new advanced auto production complex that includes the Tennessee Electric Vehicle Center assembly plant—is progressing on track. In addition to paint shop and vehicle assembly equipment, installation is also underway for nearly 4,000 tons of stamping equipment that will produce the sheet metal stampings for Ford’s next all-new electric truck.

Ford plans to begin customer deliveries of the new truck in 2026 and gradually ramp up production to help assure quality. The Tennessee Electric Vehicle Center will be Ford’s first Industry 4.0 plant, combining automation and connectivity to help elevate quality and efficiency.

Ohio Assembly Plant. Additionally, Ford continues its expansion of Ohio Assembly Plant in Avon Lake to produce an all-new electric commercial vehicle for Ford Pro customers beginning mid-decade.

Half of the structural steel is erected on the site, interior slabs are being poured, concrete walls are going up and masonry is beginning on interior walls. Ford expects to begin tool installation at Ohio Assembly Plant in spring 2025.

Employees at the plant, like at other Ford manufacturing facilities, will use wearable technology to support high-quality and efficient manufacturing.

Future EVs. Design work continues on Ford’s future-generation EVs. A skunkworks team in California is developing a smaller, low-cost, profitable, flexible EV platform capable of underpinning multiple vehicles at high volumes. Alan Clarke leads the growing team, which includes personnel from Auto Motive Power (AMP) following Ford’s acquisition of the EV energy management startup in late 2023.

In the meantime, construction is progressing at BlueOval Battery Park Michigan, in Marshall, Mich., and at the BlueOval SK joint venture battery plants in Tennessee and Kentucky.


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