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Honda and Mitsubishi to establish JV, ALTNA, for new EV mobility services

Honda Motor and Mitsubishi Corporation (MC) announced plans to establish a new 50/50 joint venture (JV) company, ALTNA Co., Ltd. (ALTNA), in July 2024. The new JV is based on the memorandum of understanding (MoU) the two companies signed in October 2023 to begin discussions toward the creation of new businesses in light of anticipated growth in the electric vehicle (EV) market.

The two companies decided to establish a joint venture company and work together to address challenges such as:

  • Optimization of the EV usage cost;

  • Enhancement of the lifetime value of batteries, which contain various limited resources, and improvement of resource circulation within Japan; and

  • Accommodation of the increasing demand for adjustment capacities through grid storage batteries toward an increase in the proportion of renewable energy in the energy mix in Japan.

By combining Honda control and connected technologies for EVs and batteries and MC power-generation know-how, which extends to the administration of storage-battery systems and smart-charging operations, ALTNA will strive to offer new mobility services that reduce the total cost of ownership for EV users and create new power-supply operations that enable long-term utilization of EV batteries.


Conceptual diagram of the services to be provided by ALTNA

Battery Leasing Business. In collaboration with affiliated leasing companies of Honda and MC, ALTNA will begin sales of lease plans, starting with the Honda N-VAN e:, new commercial-use mini-EVs Honda is planning to launch in October 2024.

When a vehicle is leased to a customer, ALTNA will retain ownership of the battery and monitor battery usage during the lease period. Continuous monitoring of the battery conditions, including predictions of future battery deterioration, will enhance the reliability of the battery measured by various parameters, including the battery state of health (SOH). Based on such high reliability of batteries, ALTNA will conduct business that utilizes batteries for a long period of time, or for their entire life cycle, from the time of new vehicle sales through the ownership by second and subsequent owners.

After the end of automotive use, batteries will be recovered and utilized for ALTNA’s grid storage battery business (battery repurposing business). ALTNA will set leasing prices based on the assumption that batteries will be utilized for a long period of time, from on-vehicle to stationary applications, which will contribute to a reduction of the financial burden on EV users.

EV lease plans ALTNA will offer in collaboration with the affiliated leasing companies of Honda and MC:

  • N-VAN e: Value Plan. A closed-end lease ALTNA will offer to Honda EV users in collaboration with Honda and Honda affiliate companies. By assuming that EV batteries will be used later for its repurposed storage battery business, ALTNA will offer this plan at prices lower than those of similar lease plans currently available in the market. This lease plan will be available exclusively through the Honda online new vehicle store, Honda ON, from 10 October 2024, simultaneously with the market launch of the N-VAN e: in Japan.

  • N-VAN e: Circular Lease Plan. This is a highly economical, closed-end plan that is currently being discussed in collaboration with Mitsubishi Auto Leasing Corporation (MALC). By taking advantage of MALC’s proprietary EV consultation program EV4CHANGE, this plan will offer corporate users end-to-end customer support to address challenges associated with the introduction of EVs, from establishing fleet electrification plans to setting up charging infrastructure and optimizing vehicle use.

Battery Repurposing Business. ALTNA will also conduct an electric power business to repurpose end-of-life EV batteries and manage as grid storage batteries. This will provide the supply-demand adjustment capacities to enable greater grid stability and also contribute to widespread utilization of renewable energy. Through its battery leasing business, ALTNA will continuously monitor the use conditions of EV batteries, and then recover end-of-life EV batteries based on data obtained through the long-term monitoring. By fully utilizing such batteries, ALTNA will achieve long-term and stable operation of its grid storage batteries.

Moreover, ALTNA will ensure appropriate recycling of its end-of-life grid storage batteries to realize resource circulation-oriented manufacturing.

Smart Charging Business. ALTNA also will offer EV charging plans that optimize electricity costs for EV users by leveraging advanced energy-control technologies to avoid charging EVs during on-peak hours on the grid. Through the linkage between its energy control system and customers’ EVs, charging will be automatically performed at the time of day when the procurement cost of electricity is lowest according to their vehicle usage schedule. This will eliminate the customer burden of identifying the optimal charging timing on their own and contribute to the reduction of their EV usage cost. In addition, ALTNA’s charging plans will contribute to the increased use of green (renewable) energy by charging EVs during times when there is a surplus of renewable energy on the power grid.

Moreover, ALTNA will proceed with consideration toward offering V2G services with an eye toward the opening up of the electricity market in the future.


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