With 190,622 fully electric vehicles delivered, the BMW Group achieved a +24.6% increase in BEV sales in the first half of 2024 compared to the previous year. Overall, BMW Group sales dropped by 0.1% compared to the previous year’s period with 1,213,359 units sold in the first half of the year. BEVs thus accounted for 15.7% of sales.

The BMW brand posted sales of 179,557 fully electric vehicles in the first half, representing a 34.1% increase in BEV sales year-on-year. BMW brand BEVs thus accounted for 16.4% of BMW brand sales.

For the BMW brand, models from the upper premium segment are becoming increasingly popular with customers, in addition to fully-electric models. The BMW 7 Series achieved a sales growth of +22% in the first half of the year compared to the same period last year. Also, the BMW X1 and the BMW 3 Series saw strong growth compared to the previous year. BMW M GmbH also performed well, generating a great deal of interest when it unveiled the first M5 high-performance sedan with electrified drive train in June.

With a total of 99,517 vehicles sold, BMW M recorded a sales growth of +5.1%. With the continuing model changeover of its complete product portfolio, the MINI brand delivered 114,054 vehicles in the first half-year. This includes the first MINI Cooper cars from the New MINI Family.

A highlight for the Rolls-Royce brand was the launch of the Rolls-Royce Cullinan Series II—the most in-demand Rolls-Royce model in the brand’s product portfolio. In the first half-year, the Rolls-Royce brand delivered a total of 2,819 motor cars to customers worldwide. BMW Motorrad handed over 113,072 motorcycles and scooters to customers worldwide during the same period.