As part of its ‘In China, for China’ strategy, the Volkswagen brand is focusing its product offering to reflect the needs of its Chinese customers more closely. Accordingly, the car manufacturer presented the first model from a new Volkswagen sub-brand: the ID. UNYX.

The E-SUV coupé of the same name is characterized by a progressive design, a smart human-machine interface (HMI) with a personalizable 3D avatar and a range of more than 600 kilometers. The ID. UNYX is aimed at the Chinese market and is the latest development stage of intelligently networked vehicles from Volkswagen.

The entry-level version of the ID. UNYX is powered by a 210 kW (286 PS) electric drive motor on the rear axle. The motor is powered by a 77 kWh battery (net). The drive system can achieve ranges of up to 621 km (CLTC standard, China Light-Duty Test Cycle). There will also be an all-wheel-drive version with two electric drive motors and an output of 250 kW (340 PS).

The ID. UNYX is technically and visually tailored to the lifestyle of young customers in China’s metropolises. The ID. UNYX sub-brand’s retail concept will support this with 40 exclusive stores in 20 cities, where interested parties can experience the vehicle through modern technologies such as virtual and augmented reality.

Four more ID. UNYX models by 2026. It is planned to expand the model range of the new Volkswagen sub-brand ID. UNYX by four more vehicles within the next three years alongside the newly unveiled E-SUV coupé. This will include SUVs as well as sedans.

The ID. UNYX models are a central component of the Volkswagen master plan for China, which envisages the introduction of a total of 34 new models by 2030 and aims to strengthen Volkswagen’s position as the most successful international brand on the Chinese market.

With the long-standing joint ventures SAIC Volkswagen and FAW-Volkswagen as well as the new Volkswagen Smart E-Mobility Hub, Volkswagen’s product range in China, including the ID. UNYX program, will be expanded by 16 new electric ID. models, twelve new Volkswagen models with combustion engines and six new models with plug-in hybrid drive.

The ID. UNYX was created at Volkswagen’s new innovation and development center in Hefei, eastern China. This location focuses exclusively on developing the latest generation of smart electric vehicles for the local market. The ID. UNYX is also manufactured in Hefei, at one of Volkswagen Group’s most advanced electric vehicle plants.