Michelin North America made a $50-million investment at American Synthetic Rubber Company (ASRC) in Louisville, Kentucky to construct a natural gas boiler facility. The new facility will significantly reduce carbon dioxide emissions at the plant.

The project entails the decommissioning and dismantling of the coal boilers at ASRC. It also includes the installation of a new boiler house with three natural gas boilers and a new boiler water treatment process.

This project is driven by Michelin’s commitment to reducing ASRC’s environmental impact—less CO₂, less water, less waste.

ASRC is located in Louisville’s Rubbertown—the industrial heart of Louisville, abutting the Ohio River to the west. The area got its name from the synthetic rubber industry that arose in the area during World War II.

The EPA characterizes the nearby neighborhoods as an environmental justice community.