Audi selected Bridgestone to develop bespoke ultra-high-performance tires for the new Audi e-tron GT family. The collaboration continues Bridgestone's long-standing relationship with Audi, with nearly every fifth car that the manufacturer sells globally equipped with Bridgestone tires.

The result is the Bridgestone Potenza Sport A premium tire, which has been developed to enhance the high-performance capabilities of the new Audi e-tron GT. As a globally OE-homologated tire, the Bridgestone Potenza Sport A endured Audi's rigorous testing. The tire was recognized for providing the top performance required by Audi's latest fully-electric S to RS performance models, while also delivering outstanding safety and sustainability.

The Potenza Sport A is Bridgestone’s first mass-produced tire to incorporate 55% recycled and renewable materials, following certification from International Sustainability and Carbon Certification (ISCC) PLUS.

The Bridgestone Potenza Sport A tire delivers best-in-class energy efficiency and extended battery range. The tire has an EU label A grade in rolling resistance, contributing to the Audi e-tron GT’s range of around 500km. It also delivers outstanding safety and control to drivers, achieving a best-in-class EU label A grade for wet grip. This complements the Audi e-tron GT’s highly precise steering response during dynamic driving.

The Potenza Sport A tire’s construction includes a unique tread design, reinforcement technology and a carcass design that's specifically tailored to the e-tron GT. Bridgestone’s premium tire has been custom-engineered to optimize handling, performance, and ride comfort.

The Bridgestone Potenza Sport A premium tire has been developed with Bridgestone’s ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without any compromise on safety or performance. ENLITEN Technology typically enables a lower environmental impact through CO₂ emissions reduction, resource efficiency and material circularity, using recycled and renewable materials. The technology platform also enables Bridgestone to satisfy the major needs of electric vehicles such as the Audi e-tron GT, including improved energy efficiency, outstanding control, and reduced noise.

Developed in Europe, the Bridgestone Potenza Sport A will be available in 265/35 R21 101XL Y (front) and 305/30 R21 104XL Y (rear) sizes. The premium tire will be manufactured at Bridgestone’s plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is ISO 50001 certified for efficient energy management. The plant’s entire tire production process is 100% electric, with the electricity being produced from renewable sources.