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Toyota September electrified vehicle sales exceeded 48% of total sales volume; overall sales down 20.3%

Toyota Motor North America (TMNA) reported US September sales of 162,595 vehicles, down 20.3% on a volume basis and down 9.9% on a daily selling rate (DSR) basis versus September 2023. September electrified vehicle sales consisting of hybrids, plug-in hybrids, pure electrics and fuel cells were 48.4% of total sales volume and totaled 78,683, up 22.4% on a volume basis and up 38.3% on a DSR basis.

TMNA third quarter US sales totaled 542,872 vehicles, down 8.0% on a volume basis and down 5.6% on a DSR basis. Third quarter electrified vehicle sales totaled 255,863, up 38.6% on a volume basis and up 42.2% on a DSR basis.

Year-to-date US sales totaled 1,729,519 vehicles, up 6.2% on a volume and DSR basis. Year-to-date electrified vehicle sales totaled 710,060, up 56.0% on a volume and DSR basis representing 41.1% of total sales for the period.

Toyota division posted September sales of 140,152 vehicles, down 21.1% on a volume basis and down 10.8% on a DSR basis. For the third quarter, the division sold 461,883 vehicles, down 10.4% on a volume basis and down 8.0% on a DSR basis. Year-to-date, the division sold 1,481,319 vehicles, up 5.5% on a volume and DSR basis.

Lexus division posted September sales of 22,443 vehicles, down 14.5% on a volume basis and down 3.4% on a DSR basis. For the third quarter, the division sold 80,989 vehicles, up 8.1% on a volume basis and up 11.0% on a DSR basis. Year-to-date, the division sold 248,200 vehicles, up 10.7% on a volume and DSR basis.

Comments

Bernard

Any brand can have a bad month, or a bad quarter, but you have to wonder if Toyota's loss of market share was partly caused by their lack of competitive EVs.
We'll have to wait for September totals, but EV sales grew by double-digit amounts in August, and YTD. Those sales have to come from somewhere, and that's probably from fossil brands like Lexus-Toyota.

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