Hyundai Motor Group expands testing and R&D facilities in Europe to accelerate sustainable innovation
25 January 2025
New test center extension at Nürburgring enhances testing and development capabilities for future electric and high-performance vehicles New Square Campus opening at Hyundai Motor Europe Technical Center in the Rhine-Main region marks a significant expansion of European R&D operations Comprehensive facility upgrades reflect the Group’s commitment to sustainable mobility innovation to support Hyundai, Kia and Genesis customers
Hyundai Motor Group (the Group) is expanding its research and development (R&D) facilities in Europe by more than 25,000 square meters. The Group is advancing its strategic focus on sustainable mobility and future-oriented expansion with the completion of its test center extension at Nürburgring and the upcoming opening of the Hyundai Motor Europe Technical Center's new Square Campus in March 2025.
The Group has spent a successful decade developing at the Nürburgring, where it pioneered durability testing in 2011 and established a full-fledged test center in 2013. This history underscores its enduring commitment to advancing automotive innovation with its brands Hyundai, Kia and Genesis. The latest expansion at Nürburgring enhances the Group’s capacity with an additional 834 square meters of testing facilities. These include new workshop areas, specialized laboratories and high-voltage electric vehicle (EV) charging capabilities.
Electric high-performance vehicles have always been an important part of our DNA. Our expanded facilities at the Nürburgring will allow us to integrate our N-performance with our EV strategy even more seamlessly. Moreover, we will continue to refine conventional engine technologies. The enhanced facilities at the Nürburgring affirm our commitment to electric high-performance vehicles, which have always been a crucial part of our DNA.
—Tyrone Johnson, Managing Director of Hyundai Motor Europe Technical Center
The expansion continues with the upcoming opening of the new Square Campus at the Hyundai Motor Europe Technical Center. This 25,000-square-meter facility, located in the Rhine-Main region, will house the Group’s largest four-wheel noise, vibration and harshness (NVH) dynamometer (dyno), as well as advanced chassis and powertrain dynos. These devices are used to simulate and evaluate vehicle performance under various conditions without the need for on-road testing.
The facility will focus on improving EVs, advanced driver-assistance systems (ADAS), infotainment, and electrification technologies. These capabilities aim to deliver tailored solutions that meet the changing needs of customers, particularly those in the European market.
The upcoming new Square Campus at the Hyundai Motor Europe Technical Center incorporates eco-friendly materials, photovoltaic panels and heat pump systems. The facility will also provide a modern working environment, complete with hybrid workspaces, a rooftop garden and smart working systems to foster collaboration and creativity.
These facilities underscore the Group’s broader commitment to achieving zero-tailpipe emissions by 2035 in Europe and developing sustainable mobility solutions. The expanded infrastructure enables the Hyundai Motor Europe Technical Center to accelerate innovation in EV technology and high-performance systems.
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