Rho Motion: Global EV sales up 18% in January 2025 y-o-y; down 35% from December
12 February 2025
EV research house Rho Motion reported that the number of electric vehicles sold globally in January 2025 was 1.3 million. While it was down over a third from December’s record-breaking month, the global market has grown 18% compared to January 2024.
Snapshot electric vehicle sales in Jan 2025 vs Jan 2024 (m-o-m vs Dec ‘24):
Global: 1.3 million, +18% (-35%)
China: 0.7 million, +12% (-43%)
EU & EFTA & UK: 0.25 million, +21% (-19%)
USA & Canada: 0.13 million, +22% (-28%)
Rest of World: 0.13 million, +50% (-4%)
The EU & EFTA & UK EV market started 2025 up by 21% after selling more than 250,000 EV units in January 2025. The European market started strong and must continue to do so to meet the emission standards for 2025, otherwise manufacturers will face tough fines. Most European markets grew year-on-year, including Germany where EV sales grew by more than 40% y-o-y and BEV sales grew by more than 50% y-o-y. However, the French market fell by -52% m-o-m and by -15% y-o-y. This was due to the introduction of a weight tax on PHEVs which began in January 2025, which led to significant prebuying in PHEVs in December 2024 before the introduction of the tax.
The Chinese market grew by 12% in January 2025 compared to the same period last year, with continued momentum from the extension of the national car trade-in scheme. Chinese EV sales fell by 43% month-on-month in January 2025. However, in China, the opening two months of the year are typically the weakest due to the Chinese New Year. As the Chinese holiday falls mostly in February this year, like 2024, Rho Motion expects February EV (and total vehicle) sales to also be low.
The US & Canada EV market started the year with 22% growth in EV sales y-o-y, reaching 0.13 million units sold, and down -28% compared to December 2024.
The Federal Tax Credit of up to US$7,500 is still available for many BEVs and one PHEV, despite fears it would be eliminated following Trump’s inauguration. The requirements for the tax credit have, however, narrowed in 2025 as there is a stricter percent of the value of critical materials in EV batteries that must be sourced or processed in the US or a US trading partner. Several EV models lost their eligibility as a result which is expected to squeeze the market for the rest of the year.
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